Most buyers want cars that are practical, reliable and economical. More specifically, consumer tastes and preferences are changing. Long story short, Mitsubishi stopped making the Evo for the same reason it stopped making all of its other great performance cars – money. Conclusion – Why Did Mitsubishi Stop Making The Evo They have no public plans to make any kind of new sports car. Mitsubishi are unequivocal (at least publicly) that their focus is on developing and producing SUVs/crossovers, particularly hybrid and alternative fuel models. Once again, this seems incredibly unlikely. If Mitsubishi won’t make the Evo any more, will they make a new sports car? While there are always rumours about manufacturers resurrecting vehicles of old (the most common one being whether or not Mazda will bring back the RX-7 or a new rotary) it does seem that Mitsubishi really have laid the Evo to rest for good. In fact, Mitsubishi are extremely clear and unequivocal in stating that the Evo has finished production for good, with a dedicated page on their site about the Lancer and Lancer Evolution: Therefore, they require focus to be successful, and that focus is on efficient, utilitarian, reliable vehicles for people who buy cars based on the number of cup holders and folding seats. In the grand scheme of the automotive industry, Mitsubishi is now a small player. “Mitsubishi’s focus is now SUVs, crossover, four-wheel drive, along with alternative fuel technology,” he said, adding “Mitsubishi has moved around different brand positionings, whether it’s been Spacestar style vehicles or sports car derivatives, Evo – it’s not had that clarity of focus.”īasically, Mitsubishi wants to focus on the sector of the market where it is likely to get the best sales volume and profit (performance cars can be notoriously unprofitable for manufacturers to develop and sell, and using them as “loss leaders” to spark interest in the brand and lower specced cars doesn’t seem to be as popular of a play as it was in bygone years).īasically, for the same reason they killed off all their other performance cars they don’t want to invest in R&D and production for cars that aren’t likely to make the sales volume and profit required. Long story short, this trend is driven largely by consumer preference.Īlthough car enthusiasts (such as the readers of Garage Dreams) long for the days where every main dealer lot was jam-packed with performance options, the truth is that the money is in supplying reliable, practical, and economical crossover vehicles to “middle of the road” car buyers.Ī manager for Mitsubishi UK told Car Throttle in 2018: So why did Mitsubishi follow the trend (to even greater extremes than many other manufacturers) and stop making performance cars to focus only on SUVs/crossovers and a few other basic vehicles? Reach the point where it now makes cars that look like this, without a single performance variant: So how did the company responsible for producing cars like these: Now, there isn’t a single performance vehicle in Mitsubishi’s line up.Īpart from the new Mirage (supposedly one of the worst new cars on the market, according to Doug De Muro) and the Triton utility vehicle, just about everything else that Mitsubishi makes is some kind of crossover or SUV.
FTO (particularly the GPX version with the high-revving 2.0 V6 with MIVEC).3000GT/GTO – Go here to read our 3000GT/GTO buyer’s guide.Mitsubishi alone produced some fantastic performance cars in this era, such as: There was a veritable smorgasbord of exciting cars on offer from the Land of the Rising Sun. Just about every Japanese manufacturer had a suite of high performance cars, as well as performance variants of regular models. There’s actually been a bit of a trend in recent years for car manufacturers (particularly Japanese ones) to scale back the number of performance models in their ranges.Ĭonsider the “peak era” of Japanese performance motoring (the mid/late 90s through to early 2000s) – basically the Gran Turismo era for anyone familiar with that game. The first thing to consider is that Mitsubishi has basically stopped making performance cars altogether. Why Mitsubishi Stopped Making Performance Cars Altogether Conclusion – Why Did Mitsubishi Stop Making The Evo.Why Mitsubishi Stopped Making Performance Cars Altogether.
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